GTM engineering · demand generation · growth systems
I’m Mason Hooten, a GTM engineer who builds the systems, programs, and measurement loops that turn technical products into durable demand.
A GTM engineer
My work sits where audience research, technical content, campaign infrastructure, and performance data meet. I’ve supported enterprise data, developer tools, healthcare software, consumer web, and climate-tech teams.
Selected work
Case studies are framed around the work I owned, the systems I built, and the decisions they enabled.
Paren · EV charging data
Built the martech stack and vertical programs for a category-leading EV data platform: 18+ SEO posts, 10+ videos, eight nurture sequences, and full-funnel attribution.
GTM engineering · HubSpot · Clay · attributionView experience ↗Promethium · enterprise data
Rebuilt the growth foundation, expanding the contact database from 6K to 28K while increasing lead generation 180% and reducing CAC 28%.
Growth systems · Google Analytics · SEO/SEMView experience ↗Independent product case study
A friendly California camping guide built from research, content architecture, interface design, and a first-timer lens.
Product strategy · content design · web buildRead case study ↗How I work
Understand the audience, decision, and constraint before choosing a channel or tool.
Connect the message, workflow, tracking, and people needed to make the work repeatable.
Translate activity and data into a clear recommendation leaders can act on.
Test, document, and leave the next team with a stronger starting point.
What I’m looking for
I’m interested in category-leading GTM engineering roles where a technical product needs a sharper story, a stronger growth system, and a measurement loop the whole company can trust.
More about Mason ↗