AI-assisted GTM engineering · growth systems
Turn complex B2B
into measurable growth.
I build the positioning, workflows, campaigns, and measurement loops that help technical products create a category and turn attention into pipeline.
10years building
growth systems
growth systems
San Francisco, CAGTM engineer · growth marketing leader
A GTM engineer
Systems that make
the next move obvious.
My work sits where audience research, technical content, campaign infrastructure, and performance data meet. I’ve supported enterprise data, developer tools, healthcare software, consumer web, and climate-tech teams.
Explore 10 years of career impact ↗Selected work
Proof, not
just promise.
Case studies are framed around the work I owned, the systems I built, and the decisions they enabled.
Paren · EV charging data
A 60-day GTM engine
Built the martech stack and vertical programs for a category-leading EV data platform: 18+ SEO posts, 10+ videos, eight nurture sequences, and full-funnel attribution.
GTM engineering · HubSpot · Clay · attributionExplore career impact ↗Promethium · enterprise data
The growth operating system
Rebuilt the growth foundation, expanding the contact database from 6K to 28K while increasing lead generation 180% and reducing CAC 28%.
Growth systems · Google Analytics · SEO/SEMExplore career impact ↗Independent product case study
cali•camp
A friendly California camping guide built from research, content architecture, interface design, and a first-timer lens.
Product strategy · content design · web buildRead case study ↗NurtureCheck · interactive product concept
Product safety, with receipts
A camera-first product safety experience for parents that separates exact recalls, ingredient evidence, and age guidance without false certainty.
Product strategy · safety UX · mobile prototypeRead case study ↗Independent energy systems case study
Off-grid AC simulator
Modeled a solar-powered heat pump for a 750-square-foot California home using historical weather, building insulation, battery dispatch, and PG&E pricing.
Energy modeling · React · Arduino controls · cost analysisOpen simulator ↗How I work
Useful from
day one.
Find the signal
Understand the audience, decision, and constraint before choosing a channel or tool.
Build the system
Connect the message, workflow, tracking, and people needed to make the work repeatable.
Make it legible
Translate activity and data into a clear recommendation leaders can act on.
Keep improving
Test, document, and leave the next team with a stronger starting point.
The Agentic GTM Field Notes
Marketing after
the workflow changes.
One practical system, teardown, or experiment about building GTM with AI—twice a month.
Read the first field note ↗Open the interactive GTM lab ↗01 · Agent design + guardrails · Published02 · Evals tied to pipeline03 · Attribution after agents
What I’m looking for
Build the GTM
category follows.
I’m interested in category-leading GTM engineering and growth marketing roles where a technical product needs a sharper story, a stronger growth system, and a measurement loop the whole company can trust.
Discuss the role ↗