GTM engineering
Go-to-market planning, category storytelling, demand generation, paid acquisition, and audience research.
About the GTM engineer
Mason
Hooten.
A growth leader who engineers the programs, systems, and measurement loops behind category-leading go-to-market motion.
M.H.Creator portrait
Marketing · analytics · systems
The through line
I engineer momentum
from moving parts.
From GTM architecture and technical content to campaigns, attribution, and customer journeys, Mason connects strategy to the systems and stories that make category leadership possible.
What he brings
Revenue systems
CRM, CMS, attribution, automation, lead scoring, and the workflows that make growth repeatable.
Decision-grade insight
SQL, Google Analytics, Looker, and BI dashboards translated into clear operating decisions.
Selected experience
Built for the
whole picture.
Experience across enterprise data, developer tools, healthcare software, consumer web, and climate-tech data.
Paren
Growth Marketing ManagerBuilt a 60-day GTM engine for an EV data leader: HubSpot scoring, outbound infrastructure, attribution, 18+ SEO posts, 10+ videos, and eight nurture sequences.
Promethium
Growth Marketing ManagerRebuilt the growth system for enterprise data software, expanding the contact database from 6K to 28K while increasing lead generation 180% and reducing CAC 28%.
iDentalSoft
Marketing DirectorLed marketing for HIPAA-regulated practice-management software, aligning product, sales, and compliant public communication.
Earlier chapters
Demand generation & digital marketingBuilt campaigns, dashboards, landing pages, webinars, and experimentation programs for Nylas, Wilbur Labs, SingleStore, Sisense, and Dot & Bo.
Foundation
Society +
environment.
University of California, Berkeley
B.S., Society and the Environment · 2016