mason• hooten Contact ↗ Career impact · 2013—2026
Growth,engineered. Ten years turning complex products, performance data, and go-to-market constraints into systems teams can run—and results leaders can see.
Career-level signals
Outcomes thatchange the plan. Choose a metric to see what moved and where the evidence comes from. These are reported professional outcomes—not third-party estimates.
01 +250% Marketing-sourced pipeline 02 3× Demo conversion 03 −40% Customer acquisition cost 04 $12M+ Revenue above ROAS goals
Selected signal
Marketing-sourced pipeline Career highlight reported in Mason’s LinkedIn summary: pipeline growth from unified SEO, paid media, and outbound enablement.
Source: Mason Hooten LinkedIn profile and professional resume. The dial is decorative; the displayed value is the evidence. Interactive career map
Ten years,role by role. Select a company to explore the mandate, activity system, quantified outcomes, tooling, and independent company context.
2026 Paren Founding Growth Marketing Manager 2022—2026 Promethium Growth Marketing Manager 2019—2022 iDentalSoft Marketing Director 2018—2019 Nylas Demand Generation Manager 2017—2018 Wilbur Labs Marketing Manager 2017 SingleStore Digital Marketing Associate 2016—2017 Sisense CDT Marketing Coordinator 2013—2015 Dot & Bo Senior Performance Marketing Associate
Built the first repeatable demand engine around a fragmented, data-heavy category and four distinct buyer groups.
18+ SEO-led articles
10+ videos produced
8 nurture + outbound sequences
4 vertical programs
What I owned
Designed a 60-day GTM plan across automotive, finance, government, and charging operators. Built HubSpot scoring, outbound infrastructure, full-funnel UTM attribution, and engagement analytics. Turned proprietary data into SEO content, video, micro-reports, visualizations, webinars, and media outreach. Operating stack
HubSpot Clay Apollo Instantly LinkedIn YouTube UTM attribution
Capability graph
Range withoutlosing depth. This view maps documented activities—not a subjective proficiency score. Select a capability to see the roles where it appears in the source material.
GTM strategy 5/8 roles Paid 6/8 roles Content 5/8 roles Lifecycle 6/8 roles RevOps 6/8 roles Analytics 7/8 roles Events 1/8 roles
GTM strategy evidence
5 career chapters Each line means the capability is documented in that role. Line length is intentionally constant—not a proficiency score.
Paren 2026
Promethium 2022—2026
iDentalSoft 2019—2022
Nylas 2018—2019
Wilbur Labs 2017—2018
Research + references
Context you canverify. External sources explain each company and market. Personal accomplishments are sourced separately from Mason’s LinkedIn profile and resume.
Source note: External company pages and articles provide organizational context only. Internal performance figures are self-reported professional outcomes from the supplied LinkedIn profile and resume.
Best-fit mandate
A GTM engineer who canalso own the number. The strongest fit is a category-leading technical company that needs one operator to connect positioning, campaign systems, lifecycle, paid acquisition, analytics, and revenue operations.
GTM Engineer Growth Marketing Manager Demand Generation Lead
Discuss the role ↗