monthly ad spendWilbur Labs
Performance marketing · interview brief
Built to own
the number.
Mason Hooten brings 11+ years of acquisition leadership, seven-figure budget experience, and a track record of improving CAC, ROAS, conversion, and lead volume.
Target role alignment · prepared from résumé evidence
daily demand budgetSisense
customer acquisition costPromethium
lead volumeNylas
Why the fit is strong
Performance ownership,
with operating depth.
This is more than channel execution. The résumé shows the ability to own acquisition economics, build the reporting layer, create a repeatable testing cadence, and translate performance data into the next budget decision.
Qualification map
Evidence behind
the match.
Every claim below is grounded in Mason’s résumé. The strength labels distinguish direct experience from adjacent, transferable experience.
Direct match
End-to-end paid acquisition ownership
Directed paid acquisition at Nylas, managed multi-channel SEM at Promethium, and operated scaled programs at Wilbur Labs, Sisense, and Dot & Bo.
Strong foundation
Google Ads and search
Built SEM keyword programs, ran multi-channel search campaigns, used bid automation, and optimized acquisition with Google Analytics insights.
Relevant experience
Paid social and reporting
Facebook is part of the paid-channel toolkit, supported by broader experience in campaign reporting, audience strategy, budget pacing, and performance optimization.
Direct + adjacent match
Attribution and dashboards
Built full-funnel UTM attribution at Paren and live SQL/Sisense ROI dashboards that exposed waste and improved partner transparency.
Direct match
Structured experimentation
Ran SEM A/B tests at Promethium and built a cross-functional landing-page framework at Dot & Bo that increased signups by 20%.
Direct match
Seven-figure budget management
Managed more than $1M per month at Wilbur Labs and $40K per day—roughly $1.2M per month—at Sisense. Also managed a $4M+ budget at Dot & Bo.
Selected outcomes
Scale with
accountability.
Revenue generated above ROAS goals while managing a $4M+ marketing budget at Dot & Bo.
Increase in lead generation at Promethium while reducing CAC by 28%.
Monthly acquisition-cost reduction at Nylas through SEO, SEM, and funnel optimization.
Marketing-efficiency improvement at Sisense, supported by live SQL performance dashboards.
Honest growth areas
Clear on the gaps.
Ready to bridge them.
These are platform-specific gaps—not gaps in performance-marketing fundamentals.
Emerging paid-social breadth
Current gapTikTok, Snapchat, Pinterest, and Reddit are not documented at scale on the résumé.
Transferable advantageThe transferable system is proven: audience segmentation, creative testing, bid management, landing-page optimization, and measurement across new channels.
PMax and Shopping specificity
Current gapThe résumé shows scaled Google and SEM ownership, but does not name Performance Max or Shopping directly.
Transferable advantageDot & Bo provides relevant ecommerce acquisition context; platform-specific depth should be discussed precisely and never overstated.
MMP and multi-touch tooling
Current gapNo mobile measurement partner such as AppsFlyer, Adjust, or Branch is named.
Transferable advantageFull-funnel UTM attribution, HubSpot, Google Analytics, Tag Manager, SQL, Looker, and Sisense demonstrate the underlying measurement fluency.
Interview talk track
“My deepest hands-on experience is in scaled acquisition, SEM, funnel optimization, and performance analytics. I have managed seven-figure monthly budgets and built the attribution and testing systems behind them. Where a platform is newer to me, I bring a proven operating framework for audience, creative, bidding, landing pages, and measurement—and I ramp quickly without overstating experience.”